8 Ways You Can Use Video In Your Business
So you’ve just had a meeting where your boss has told you what a wonderful idea it is to get a video made…..
Oh and you’re sorting it!
So what do you do next?
Well don’t panic because we’ve come up with a few ideas (8 to be precise) to get you started…
1. Testimonial Video
Testimonial videos, where clients talk about their experiences with your company are a great idea as in this internet age everyone is looking for social proof.
If you’re looking to buy anything online we all look to see what user reviews say because we trust other peoples opinions.
With testimonial videos you can either gather together a group of customers who’ve returned good feedback and bring them in to capture that on camera or use actors to read their genuine feedback.
By setting up a single interview space you have a great, cost-effective location for capturing testimonials.
Pros: Social Proof, Cost Effective conversion tool
Why not see: Studio Days
See how effective something like this video is:
2. Product Videos
If you sell a series of products then what better way to give your customers a better sense of the product than a video either with a presenter highlighting the features and benefits or a light room shot of the product with voiceover?
These options are proven to increase conversions and really provide that competitive edge. A days filming can cover a number of products and syndication on Youtube will give you a greater reach as well as help with your specific keyword rankings.
Pros: Increase conversions, competitive edge
Why not see: Product Videos
Ignoring the American sales voice, this kind of video is extremely effective:
3. About Us Videos
Generally seen on the landing pages of website these videos will give an overview of your company so the customer straight away understands:
- Who you are
- What you do
- Why you do it
Old style corporate videos no longer cut the mustard in a video-savvy internet climate, so allow your video to be alive and to connect with the viewer on a personal level.
Pros: Improves customer interaction & consequently sales
Why not try: Creative Corporate
e.g. We’re big fans of this video, especially the mad scientist (even though its a joke the presentation still stands up):
4. Intro Videos
Again a video that would normally sit on a landing page but is more presenter led.
This can be either the CEO of your company or a professional presenter letting your visitors know in a quick and informal manner just what services your company offer and why you are unique.
Pros: Simple but effective
Why not try: Studio Days
e.g. Take at look at this example from African Explorations – A Luxury Safari operator:
5. Keyword Videos
If you don’t sell products as such but a service then keyword videos are a great way to rank in Google for a specific term or keyword.
Google has stated that it favours video content and it “listens” to the soundtrack meaning that a video where the narration discusses he relevant keyword is an important and effective part of any SEO strategy.
Syndication of the resulting videos on all the major video hosting sites then ensures you have a number of inbound links.
Pros: Dual use, Very effective
Why not try: Marketing Videos
e.g. A simple video like this can really help rankings:
6. Event Presentation Videos
For important presentations, a strong, powerful video can do what would take 15 slides to cover otherwise.
When there is only a short time to get your message across or to sell an idea then video is a great tool to utilise.
Pros: Strong Impact, Easier to Convey Ideas
Why not try: Creative Corporate Videos
e.g. When Google launched Instant what better to explain it than using Bob Dylan in the presentation:
7. Expert Videos
The internet has marked the rise of the expert. Everyone has special knowledge about what they do however most companies assume that what they know is either obvious or not that special.
One very effective marketing tool is to create a series of expert videos explaining aspects of your industry so a customer with no experience can learn about it & you’ll develop a trust as you’ve shown you are genuinely thinking about what your customer needs.
Tell your customers the inside info they need and you’ll have a more knowledgeable customer too.
Pros: Builds trust, educates customers, improves relationship
Why not try: Web Videos
e.g. Something as simple as this can really help sales:
8. Event Videos
Hosting an event is obviously a great way to raise the profile of your company and develop strong links with potential partners but to really make the most of it, why not film the event?
By making a video of key speakers or activities you can syndicate and reach far more people than just the 200 or so at the event. This would also work with establishing you as an expert in your field. Note the effect of appearing on something like TED. Popular speakers at TED often go on to release books and enjoy the recognition and expert status they deserve.
Pros: Extend reach of event, expert status
Why not try: Event Videos
e.g. Obviously, TED is huge but they’re also the best:
These are just a few ideas for how to use video in your business. There are of course many more types and your business is unique in multitude of ways. We hope this helps and remember you can call us at any time to chat about making your video happen.